Well at least they will make some of that back up with Guild Wars 2 coming out at the end of the month. Which reminds me, I need to pre-order that. $59.99!!! The Free to Play model with add on items to buy is the way to go. DC Universe online does this pretty well and they still spit out content. But not every MMO that shifts to this strategy, makes it.
http://www.gamesindustry.biz/articles/2012-08-08-ncsoft-makes-q2-loss-amid-spiralling-costs
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