Granted it is still early, but after signing up and playing, I can see why people have been trying it out more. WoW is old by gamer standards. Star Wars is popular and new. BioWare did a great job with this game so its no surprise that this game is popular. Also, they are really pushing people to send out invites to their friends and get 7 days of in game playing time. It only allows you to download the game and get to level 15, but it allows enough access to help you get familiar with how the game plays.
Wow, is at the point where they are in maintenance mode. Most gamers don't want to have to level up to 90 for their characters. Its just too much. I hope that SW keeps the level cap at 50 and just continues to expand end game content. That seems to be the best formula now.
http://www.gamesindustry.biz/articles/2012-03-20-blizzard-sees-subscriptions-drop-thanks-to-star-wars-remains-subscription-based
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