$2.3B is nothing to scoff at. Not to mention the fact that 1/4 household purchased a virtual good. I think that this number will only get bigger as smartphone and tablet adoption increases in the next five years. Social Media, Role Playing, and MMO games are leading the pack.
http://www.gamasutra.com/view/news/163386/Growing_acceptance_for_virtual_goods_boosts_annual_sales_to_23B_says_study.php
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