Activision/Blizzard has made their money back from WoW. Everything now is just to help pay for maintenance. Besides, with 11M people paying roughly $12-15 a month, they have plenty of cash to tide them over, even if WoW's numbers decline. I'm sure that once those new MMO's come out (I actually love RIFT btw), it will be interesting to see the numbers when A/B reports their December and March quarter for 2011 and 2012.
http://www.industrygamers.com/news/world-of-warcraft-subscriptions-falling-slowly/
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