Take 2 has $8.6M loss in recent earnings

Somehow, these gaming companies need to have better cost controls in place for marketing and royalties. They are constantly coming into earnings season with losses and huge advertising costs. I'm shocked that in this age of digital and social media consumtion, that they have not figured out a better way to promote video games. Take 2's pipeline looks promising, but they have to get their costs under control. Although their entrance into iOS and mobile games is promising. Their subsidiaries are doing well for them 2K and Rockstar, which is good. But they are not really releasing a lot of games. In the recent quarter that just closed in june, they launched 2 games; LA Noire and Duke Nukem. That is fine, but neither game did really well. They sold a lot in the beginning, after heavy amounts of promotion. I'm sure that they made their money back, but that's not why video game companies make games. They just have NBA2k12 to launch in the fall, and that is not good, with Gears of War 3, CoD4, Battlefield 3 and other sport games from EA (NBA Live and NHL Live) coming out.

http://www.industrygamers.com/news/take-two-loses-86-million-in-q1-despite-la-noire-success/