Well, companies should stop trying to appease the masses and make games for your core audience. That way you have guarenteed customers. Always changing the formula in order to create the most pleasant expereince. Activision found out how doing that hurt CoD's sales. So they changed it around in Black Ops.
Companies need to just remember who their core customers are. They will always buy the game. Don't rely on pleasing the flaky people who just want to try it out.
http://www.industrygamers.com/news/bioware-defends-changes-to-dragon-age-ii-plans-to-integrate-feedback-from-core-fans/
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