I like the generocity that they are extending, but charging $10 for a virtual pet is crazy. Even more amazing are the 200k people who paid money for that pet. Perhaps it was for good intentions. We will never know. Blizzard has been able to capture the virtual goods store for MMOs better than any other company.
http://www.gameinformer.com/b/news/archive/2011/08/03/blizzard-donating-1-9-million-to-japan-earthquake-relief-from-wow-pet-sales.aspx
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