Thursday, August 4, 2011

Activisoin/Blizzard posts earnings growth

Activision seems to have done well in the last year. The only thing that scares me in the long run is the fact that they are successful because of a few franchises (Call of Duty, WoW, Spiro). With all the games that they make, its not good that they are putting so much effort into CoD and WoW, but not into other games. And the delays for Diablo 3 and the other Starcraft 2 episodes, only adds to the mystery of the long term success beyond 2012. Their digital business for games has been much stronger, but its really just expanding revenues of current brands. I would like to see them get more into exclusive digital games for PSN, Xbox Live and mobile as EA has been doing recently. If not for Blizzard, I think Activision would not be in such good shape.

http://www.gameinformer.com/b/news/archive/2011/08/03/digital-growth-drives-activision-s-second-quarter-earnings.aspx

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